Influencer Marketing Agencies in India have become a driving force behind modern digital branding, helping businesses build trust and visibility in an increasingly crowded online space. As consumers spend more time on platforms like Instagram, YouTube, and short-video apps, influencer-led campaigns offer brands a more personal and relatable way to communicate their message. These agencies specialize in identifying the right creators, aligning them with brand values, and crafting campaigns that resonate with specific target audiences.
Beyond influencer selection, they manage end-to-end execution, including content strategy, campaign coordination, performance tracking, and ROI analysis. From startups looking to create buzz to large enterprises aiming for nationwide reach, influencer marketing agencies in India provide scalable solutions tailored to diverse industries. By combining creativity, data insights, and creator authenticity, these agencies help brands turn engagement into lasting relationships and measurable business growth in today’s fast-evolving digital ecosystem.
What is An Influencer Marketing Agency?Â
An influencer marketing agency is a specialized company that assists brands to advertise their products or services by partnering up with social media influencers that have a dedicated and attentive following. In today’s digital ecosystem, brands increasingly focus on creator-led digital campaigns to build trust, awareness, and long-term customer engagement.
Such agencies serve as the intermediary between brands and influencers and oversee the complete campaign cycle, including development of strategies and contacting influencers, as well as the execution of content and its results. They make sure that the promotions are genuine and effective by finding influencers that fit the values and the target audience of the brand.
The influencer marketing agencies also do negotiations, contracts, compliance and campaign analytics to gauge reach, engagement and ROI. Their experience allows brands to help build trust and enhance visibility and conversions via credible creator-led marketing on digital platforms.
Why Do You Need an Influencer Marketing Agency in India?Â
- Vast Cultural Insight: Agencies are aware of the wide range of languages and cultures as well as regional tendencies in India so that campaigns become genuine and effective in every state of the country.
- Credible Access to Influencers: It grants access to validated influencers, essentially saving brands time but giving them credibility, brand safety, and positive audience engagement results.
- Tactical Campaign Planning: Agencies develop data-driven campaigns to match influencer content with business objectives and have the biggest reach, engagement, and shareable metrics of ROI.
- Legal and Compliance Support: They support negotiations, contracts and compliance, guarding brands against legal and assuring transparent and hassle free influencer partnerships throughout campaigns countrywide.
- Improved Cost Effectiveness: Indian agencies have established excellent relations with creators to get improved prices, first-mover advantages and quality content to use in promoting the campaign in the Indian market.
- Performance Tracking and Analytics: They monitor performance through powerful analytics, which give a clear understanding of reach, interaction, conversions, and general campaign efficiency on behalf of brands, on a regular basis.
- Scalable Campaign Implementation: Agencies can scale campaigns effectively, coordinating the efforts of multiple influencers at once and keeping the quality, consistency, and timely delivery of campaigns nationwide.
- Industry Knowledge and Trends: Their knowledge allows brands to keep up with their platform algorithms, trends, and regulations in the fast-changing Indian influencer ecosystem to guarantee long-term growth.
Comparison Table: Top Influencer Marketing Agencies in India
| Agency Name | Key Platforms | Influencer Focus | Core Strengths | Best For |
|---|---|---|---|---|
| Chtrbox | Instagram, YouTube, Emerging Platforms | Micro, Macro, Celebrity | AI-driven analytics, scalable campaigns, ROI tracking | Large brands & performance-led campaigns |
| BuzzFame | Instagram, YouTube | Micro & Mid-tier | Authentic storytelling, engagement quality | Lifestyle, fitness & education brands |
| Clicks Gorilla | Instagram, YouTube, LinkedIn | Nano to Macro | Data-driven execution, multi-platform reach | Startups & fintech brands |
| Grynow | Instagram, YouTube, Short-video apps | Micro to Celebrity | Global reach, AI analytics, scalability | Tech, gaming & enterprise brands |
| Confluencr | Instagram, YouTube | Nano to Celebrity | High-volume campaigns, regional focus | Fintech, e-commerce & healthcare |
| WhizCo | Instagram, Moj, ShareChat | Nano & Micro | Authentic content, storytelling | Fashion, beauty & lifestyle brands |
| InfluencerHai | Instagram, YouTube, Regional platforms | Micro & Nano | Vernacular & Tier-2/3 penetration | Regional & political campaigns |
| InfluGlue | Micro-influencers | Budget-friendly, startup-focused | SMEs & first-time influencer users | |
| The Media Ant | Instagram, YouTube | All tiers | Integrated digital + influencer strategy | FMCG & enterprise brands |
| Vavo Digital | Instagram, YouTube | Nano to Macro | KPI-driven, transparent analytics | Travel & consumer brands |
| Sociowash | Instagram, YouTube | Mid to Macro | Storytelling + digital integration | Brands needing full digital support |
| RiseAlive | Instagram, YouTube | Micro & Mid-tier | Conversion-focused, emerging brands | Growing D2C brands |
| OPA (One Impression) | Instagram, YouTube, Short-video | Youth & Gen-Z creators | Trend-led, scalable campaigns | Apps & Gen-Z brands |
| PulpKey | Curated influencers | Creative storytelling, premium content | Luxury & lifestyle brands | |
| Influencer.in | Instagram, YouTube | Verified creators | Managed platform, workflow automation | Structured, large-scale campaigns |
List of Top 15 Influencer Marketing Agencies in India
1. Chtrbox
- Address: 101, VIP Plaza, Veera Desai Industrial Estate, Andheri West, Opposite infinity mall, Mumbai – 400053
- Website: https://chtrbox.com/
- Founded: 2016
Chtrbox is one of the top influencer marketing agencies and technological platforms that assist a company in identifying, operating and measuring influencer partnerships at scale. It uses advanced data analytics and AI to guarantee correct creator discovery using authenticity to the audience, quality of engagement, and relevance to the brand.
Chtrbox collaborates with micro, macro and celebrity influencers on Instagram, YouTube, and new platforms. The agency has end-to-end campaign management, strategy formulation, content management, monitoring compliance, and ROI measurement.Â
It has a robust analytical basis and is suitable in situations where a brand is interested in performance-based influencer campaigns that provide transparent reporting and scalability in a variety of industries.
Clients: Olay, Under Armour, Adidas, Nokia, KFC, P&G, Zomato, Amazon, Nykaa, HP, Vodafone, Times of India
Services offered:
- Influencer discovery & audience insights
- Influencer campaign strategy
- Content creation & coordination Performance & ROI analytics
- Youth & campus (Youth:Ink) activations
- Regional creator marketing (BharatBox) Creator talent management (Represent)
- Social media & production
2. BuzzFame
- Address: Kilpauk, Chennai, India, Tamil Nadu
- Phone: 079045 98648
- Website: https://buzzfame.in/
- Founded: 2023
BuzzFame is an influencer marketing agency, which aims at the establishment of authentic and long-term brand-creator collaboration. It focuses on the process of aligning brands with influencers whose audience demographics match campaign objectives well.
BuzzFame handles the full lifecycle of influencer marketing, including the discovery and outreach of creators and the execution and analysis of their content. The agency focuses on quality of engagement, narration, and brand trust as opposed to vanity measures.
BuzzFame has experience in lifestyle, education, fitness and consumer brands, which has assisted companies to raise their visibility, gain credibility and create meaningful social interactions. Its systematic style makes campaigns achieve quantifiable interaction without losing creative authenticity on digital platforms.
Clients: Representative lifestyle, fitness, tech, and consumer brands
Services offered:
- Influencer discovery & vetting
- Campaign strategy & planning
- Influencer outreach & onboarding
- Content brief creation
- Performance tracking reports
- Audience engagement optimisation
- Social platform amplification
- Strategic creative consultation
3. Clicks Gorilla
- Address: Faridabad, Haryana
- Phone: 9499420924
- Website: https://clicksgorilla.com/
- Founded: 2018
Clicks Gorilla is an Indian, full-service influencer marketing agency which links brands with the appropriate influencers on Instagram, YouTube, LinkedIn and other social media to generate authentic brand engagement and quantifiable outcomes, supported by data-driven digital campaign execution.Â
It handles end-to-end influencer campaigns, such as identifying influencers, outreach, content partnership, campaign planning, execution and tracking performance. Clicks Gorilla has an extensive roster of creators, including both nano and micro influencers, established YouTubers, and niche professionals, to make sure that the brands find the right audience.
The agency also contributes to multi-platform campaigns, analytics reporting and ROI-oriented optimisation, enabling businesses of any scale to enhance their visibility and engagement by using strategic influencer relationships.
Clients: Fashion brands, financial services & fintech brands, lifestyle companies, tech apps, consumer startups
Services offered:
- Influencer discovery & creator matchmaking tailored to brand goals
- Campaign strategy & planning for targeted audience reach
- Influencer outreach and partnership coordination
- Social media influencer campaign execution (Instagram, YouTube, LinkedIn)
- Content creation support and creative briefing
- Performance tracking and analytics reporting
- Cross-platform influencer amplification
- ROI measurement and campaign optimisation
4. Grynow
- Address: F-12/1, DLF Phase – 1, Sector 27, Golf Course Rd, Gurugram, Haryana 122002
- Phone: +9191492061201
- Website: https://www.grynow.in/
- Founded: 2017
Grynow is an international agency of influence marketing that provides end-to-end campaign execution with graphs and AI-based analytics. It assists brands in reaching influencers on platforms like Instagram, You Tube, LinkedIn, and short-video apps.
Grynow puts emphasis on the development of data-driven campaigns, which integrate both creativity and performance metrics. Its services are influencer discovery, content strategy, campaign optimization, and advanced reporting.
The agency offers startups, businesses, and international brands in technology, finance, gaming, and consumer industries. One of the strong points of Grynow is that it can run scalable, high-impact campaigns and still retain transparency, audience relevance, and high ROI-driven influencer marketing outcomes.
Clients: Amazon, Facebook, Chinese wok, Snapchat, Myntra, Swiggy, Nykaa, Flipkart
Services offered:
- YouTuber & Instagram influencer hiring Micro & macro influencer campaigns
- Regional & nano influencer outreachÂ
- Video production support
- Performance analytics dashboards
- Cross-platform campaign execution
- Content strategy & consultation
- Audience & trend insights
5. Confluencr
- Address: 2nd floor, Workshaala Neo, 17/R, 18th Cross Rd, above Leon’s Grill Burger, Sector 3, HSR Layout, Bengaluru, Karnataka 560102
- Phone: +91 8047362908
- Website: https://confluencr.com/
- Founded: 2018
Confluencr is a massive influencer marketing agency that has a reputation of running high-volume campaigns with a specific focus on various industries. It collaborates with an enormous community of influencers, such as nano, micro, macro, and celebrity creators.
The agency provides a range of services like source of influencers, campaign management, content management, and performance metrics. Confluencr is specifically useful in regional, multilingual, and category-specific campaigns to assist brands to reach a wide range of Indian audiences.
Having worked in the e-commerce, fintech, education, and healthcare worlds, Confluencr provides brands with a broad reach and high engagement, as well as consistency in brand communication via strategic partnerships with influencers.
Clients: Kotak Mahindra Bank, Paytm, Vedix, Masai, WOW Skin Science, Vedantu, Flipkart, Ola Foods, Groww
Services offered:
- Influencer sourcing & vetting
- Campaign coordination & delivery
- Content mapping & messaging
- YouTube & Instagram influencer marketing Celebrity & macro engagements
- Multilingual & regional campaigns
- Analytics & reporting
- Global campaign execution
6. WhizCo
- Address: Central Market, West Punjabi Bagh, Delhi, India, Delhi
- Phone: 088829 24178
- Website: https://whizco.in/
- Founded: 2017
WhizCo is an influencer marketing agency that revolves around authenticity-oriented campaigns fueled by micro and nano influencers. It assists brands to establish role model content, which relates to the niche audiences on the social media platforms.
WhizCo handles the identification of influencers, content ideation, execution of the campaigns, and tracking of the performance. The agency has a reputation of a creative approach that incorporates influencer storytelling and content approach as a way of providing meaningful interaction.
WhizCo collaborates with brands that belong to lifestyle, fashion, beauty, and consumer goods and can assist them in gaining credibility and enduring relationships with audiences. It focuses on the authentic creator collaboration to make campaigns look natural instead of being too promotional.
Clients: Pinterest, Swiggy, Moj, Snapchat, Oyo, Fastrack, Binomo
Services offered:
- Influencer marketing campaigns
- Creator generated content
- Creative strategy development
- Celebrity endorsements integration
- Meme & trend-based campaigns
- Short-video (Moj/ShareChat) partnerships Hashtag challenge execution
- Engagement analytics
7. InfluencerHai
- Address: 1st Floor, Krishna Tower Dhawas Road, Heerapura, Ext, Jaipur, Rajasthan
- Phone: +91-8235932170
- Website: https://influencerhai.com/
- Founded: 2021
InfluencerHai is the AI-driven influencer marketing agency that focuses on the big, regional, and vernacular campaigns. It relates brands to thousands of micro and nano influencers in Tier-2 and Tier-3 cities in India.
The agency provides end-to-end solutions such as influencer identification, campaign management, content management and analytics reporting. Brands that need a profound market penetration and messaging that is culturally oriented find InfluencerHai especially helpful.
Its technological innovativeness approach makes it efficient in campaign organization whilst keeping it authentic. Brands in the education, fitness, fashion, and consumer sectors are also common users of InfluencerHai to conduct cost-effective and high-reach influencer marketing campaigns.
Clients: Brands in fashion, fitness, education, plus large vernacular & political campaigns
Services offered:
- Multi-language influencer campaigns
- Micro + nano influencer mobilization
- 360° campaign execution
- Political & state-level influencer strategy
- Content coordination
- Performance reporting
- Regional audience targeting
- Celebrity and high-tier influencer deals
8. InfluGlue
- Address: 796, Purbachal Main Road, Second St, Gitanjali Park, Kolkata – 700078, West Bengal, India
- Phone: 9830015441
- Website: https://www.influglue.com/
- Founded: 2019
InfluGlue is a micro-influencer marketing agency focused on startups and small businesses looking to do an influencer campaign at a low cost. It emphasizes participatory partnerships and not the fan base, which guarantees a genuine brand promotion.
InfluGlue offers influencer matchmaking, campaign management, content management, and basic performance management. The streamlined model used in the agency enables brands to collaborate with several micro influencers at the same time, to achieve maximum reach with minimal budgets.
The brands that particularly enjoy InfluGlue include beauty, food, fitness, and lifestyle brands. Cost-effectiveness, simplicity, and authenticity of creators, make it a viable option when it comes to businesses that are new to influencer marketing or launch pilot campaigns.
Clients: Startups and SMEs in food, beauty, lifestyle, fitness
Services offered:
- Micro-influencer matchmaking
- Budget-centric campaign planning
- Content coordination
- Outreach & negotiation
- Campaign monitoring
- Performance tracking reports
- Engagement optimisation
- Social amplification
9. The Media Ant
- Address: 187, 9th Cross Rd, Binnamangala, Hoysala Nagar, Indira Nagar, Bengaluru, Karnataka-560038
- Phone: 080-37307893
- Website: https://www.themediaant.com/
- Founded: 2012
The Media Ant is a full-service digital and influencer marketing agency offering integrated campaign solutions. It combines influencer marketing with media planning, content strategy, and performance marketing to deliver comprehensive brand visibility.
The agency works with influencers across categories and platforms, ensuring campaigns are aligned with business objectives. The Media Ant emphasizes data-driven planning, transparent pricing, and measurable outcomes. It serves clients across FMCG, technology, healthcare, and retail industries.
By blending influencer collaborations with broader digital strategies, The Media Ant helps brands achieve sustained engagement, optimized reach, and stronger ROI through structured and scalable influencer marketing initiatives.
Clients: FMCG, tech, healthcare and retail brands
Services offered:
- Influencer strategy & planning
- Influencer sourcing & management
- Integrated content strategy
- Social campaign execution
- Performance analytics
- Media planning support
- Audience segmentation insights
- Engagement optimisation
10. Vavo Digital
- Address: 701, Sanjona Chambers, BS Devashi Marg, Deonar, Govandi East, Mumbai, Maharashtra 400088
- Phone: +91 7208963560
- Website: https://www.vavodigital.com/
- Founded: 2020
Vavo Digital is a fast-growing influencer and social media marketing agency focused on performance-led campaigns. It helps brands identify suitable influencers, manage collaborations, and track campaign results through analytics-driven insights.
Vavo Digital works with nano, micro, and macro influencers across platforms such as Instagram and YouTube. The agency emphasizes transparency, measurable KPIs, and content relevance.
Its services are well-suited for brands in travel, lifestyle, technology, and consumer goods sectors. Vavo Digital’s approach balances creativity with data, ensuring influencer campaigns not only look engaging but also contribute meaningfully to brand growth and audience acquisition.
Clients: Travel, lifestyle, tech & consumer brands
Services offered:
- Influencer identification & outreach
- Campaign management
- Data-driven analytics
- Multi-platform promotions
- Content strategy & creation
- KPI tracking & reporting
- Audience engagement optimisation
- Brand collaboration consulting
Suggested Read: Competitor Analysis Tools
11. Sociowash
- Address: E-40/7, Second Floor, Pocket D, Okhla Phase II, Okhla Industrial Estate, New Delhi, Delhi 110020
- Website: https://www.sociowash.com/
- Founded: 2015
Sociowash is a digital marketing agency that integrates influencer marketing with social media management, content creation, and performance advertising. It designs influencer campaigns that align with broader brand communication strategies, ensuring consistency across platforms.
Sociowash focuses on storytelling, creative execution, and audience engagement while supporting campaigns with analytics and optimization. The agency has worked with established brands to generate high reach and impressions through influencer-led initiatives.
Its holistic approach makes it suitable for brands seeking influencer marketing as part of a larger digital ecosystem rather than a standalone activity, delivering cohesive messaging and sustained digital impact.
Clients: Digital & lifestyle brands (broad partnerships across social campaigns)
Services offered:
- Influencer campaign execution
- Social media management
- SEO & PPC integration
- Content creation & storytelling
- Analytics & optimization
- Brand messaging alignment
- Cross-platform strategy
- Performance reporting
12. RiseAlive
- Address: 2nd Floor, B-16, Pandav Nagar, Opposite Mother Dairy, Laxmi Nagar, New Delhi-110092, India
- Phone: +919818835783
- Website: https://www.risealive.in/
- Founded: 2025
RiseAlive is an influencer marketing and brand engagement agency focused on performance and conversion-driven campaigns. It offers services including influencer discovery, campaign planning, creative coordination, and analytics reporting.
RiseAlive helps brands build meaningful connections with their audiences through carefully selected influencers who align with brand values. The agency works across social media platforms and content formats to enhance visibility and engagement.
It is particularly suitable for emerging brands looking to scale their digital presence through influencer partnerships. RiseAlive emphasizes transparency, measurable outcomes, and strategic execution, making influencer marketing accessible and results-oriented for growing businesses.
Clients: Emerging consumer brands
Services offered:
- Influencer discovery & vetting
- Campaign planning & execution
- Creative coordination
- Performance analytics
- Multi-platform amplification
- Audience engagement monitoring
- Brand alignment consulting
- ROI optimisation strategies
13. OPA (One Impression)
- Address: Corporate Park, A 601, 6th floor BKC CST Link Road, Kolivery Village, MMRDA Area, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400051
- Website: https://opa.marketing/
- Founded: 2019
OPA, formerly known as One Impression, is an influencer marketing agency focused on Gen-Z and youth-centric campaigns. It combines automation with strategic planning to deliver high-impact influencer collaborations.
OPA works with a wide network of creators across trending platforms and formats, helping brands stay culturally relevant. The agency offers influencer identification, campaign execution, content amplification, and performance tracking.
OPA is especially popular among technology startups, mobile apps, and consumer brands targeting younger audiences. Its strength lies in trend-driven storytelling, scalable execution, and the ability to create buzz-oriented campaigns that resonate strongly with digital-native consumers.
Clients: Tech startups, mobile apps, entertainment & youth brands
Services offered:
- Influencer identification & outreach
- Campaign execution
- Cross-platform activations
- Content amplification
- Analytics tracking
- Audience demographics mapping
- Trend-based creative strategy
- Engagement optimisation
14. PulpKey
- Address: NO. 31, 4TH CROSS HOSAPALYA MAIN ROAD BANGALORE, India
- Website: https://pulpkey.com/
- Founded: 2017
PulpKey is a boutique influencer marketing and creative agency known for its storytelling-first approach. It focuses on quality over quantity, working with carefully curated influencers who align closely with brand narratives.
PulpKey designs campaigns that feel organic, culturally relevant, and creatively rich. The agency primarily works with lifestyle, fashion, and premium consumer brands seeking meaningful engagement rather than mass reach. Its influencer collaborations often emphasize long-term brand association and narrative consistency.
PulpKey is ideal for brands that value authenticity, aesthetic quality, and emotional connection, delivering influencer campaigns that build trust and lasting audience relationships.
Clients: Premium lifestyle, fashion & consumer brands
Services offered:
- Curated influencer partnerships
- Creative campaign ideation Narrative-driven content creation
- Influencer coordination
- Engagement tracking
- Brand story optimisation
- Social amplification
- Performance reporting
15. Influencer.in
- Address: 6th floor, Vaman Techno Centre, Marol Makwana Road, Andheri East, Mumbai, Maharashtra 400059
- Phone: 082681 57925
- Website: https://www.influencer.in/
- Founded: 2015
Influencer.in is a managed influencer marketing platform that helps brands execute structured influencer campaigns efficiently. It provides access to a large network of verified creators across categories and platforms.
Influencer.in manages campaign planning, influencer outreach, content approvals, and performance tracking, ensuring smooth execution. The platform is widely used by brands in food, lifestyle, retail, and technology sectors. Its managed-service model reduces operational complexity while maintaining control and transparency.
Influencer.in is well-suited for brands seeking reliable, scalable influencer marketing solutions with professional oversight, consistent execution, and measurable campaign outcomes across social media channels.
Clients: Brands in food, lifestyle, retail, tech sectors
Services offered:
- Campaign planning & management
- Influencer outreach & coordination
- Content approvals workflow
- Performance dashboards
- Multi-platform execution
- Engagement reporting
- Brand strategy alignment
- Audience insights
Ending Thoughts
In conclusion, influencer marketing agencies play a crucial role in helping brands succeed in India’s highly competitive and diverse digital landscape. With deep market knowledge, strong influencer networks, and data-driven strategies, these agencies enable businesses to connect authentically with their target audiences. They simplify complex processes such as influencer selection, campaign management, compliance, and performance analysis, allowing brands to focus on growth and innovation.
By leveraging trusted creators and localized content, agencies help build credibility, enhance brand visibility, and drive measurable results. As social media continues to shape consumer behavior in India, partnering with a professional influencer marketing agency is no longer optional but a strategic necessity for sustainable brand success.
FAQs
What Does an Influencer Marketing Agency do?
An influencer marketing agency plans, manages, and executes campaigns by collaborating with relevant influencers to promote brands effectively.
How do Influencer Marketing Agencies Select Influencers?
They analyze audience demographics, engagement rates, content quality, brand alignment, and authenticity before shortlisting suitable influencers.
Is Influencer Marketing Effective for Small Businesses in India?
Yes, agencies use micro and nano influencers to deliver cost-effective campaigns with high engagement and strong local reach.
How is Campaign Performance Measured?
Performance is tracked using metrics like reach, impressions, engagement, conversions, clicks, and overall return on investment.
Which Platforms do Influencer Marketing Agencies in India Cover?
They manage campaigns across Instagram, YouTube, Facebook, LinkedIn, Twitter (X), and emerging short-video platforms.
