Email marketing tools have emerged as one of the most effective means through which businesses relate with their audience. Companies, whether big or small, use email to communicate updates, offers, and long-term relationships with customers.
However, campaign management is hectic and cumbersome when it is done manually. It is at this stage that email marketing tools come into play. They help you in creating professional emails, organising contacts, automation, and tracking outcomes, all under a single roof. With the right tool, you are able to deliver the right message to the right person and at the right time.
Whether you want to sell more, engage better, or strengthen customer loyalty, selecting the correct email marketing tool can help to make your work more successful, well-organised, and quantifiable.
What is an Email Marketing Tool?
An email marketing tool refers to a type of software that facilitates easy and efficient delivery of emails to customers by business organisations. It enables you to build email campaigns, develop templates, maintain lists of contacts, and send email timetables.
Such tools also monitor such results as open rates, clicks, and conversions. Businesses can save time, contact the appropriate audience, foster relations, and advertise products or services more systematically and quantifiably through an email marketing tool.
What Makes the Best Email Marketing Tool for Business?
Selecting the appropriate email marketing service can be a significant step in ensuring that a business delivers the correct message to the audience. An effective platform does not simply send emails but helps in building relationships, enhancing interaction, and long-term development. The most effective email marketing systems are those that are easy to use and those that are effective and provide real results.
Easy-to-Use Interface
The most suitable platforms are easy and straightforward. Professional emails can be made by beginners with simple campaign setups, drag-and-drop email constructors, and clear dashboards. This saves on time and mistakes.
Personalisation and Automation
One of the elements of the best email marketing platform is automation. It enables companies to automatically send welcome mails, follow-ups, and reminders. Personalisation tools bring about customisation in messages according to user behaviour, which makes emails more relevant and interesting.
Powerful Data Analysis and Reporting
Detailed reports assist in following open rates, clicks, and conversions. The most effective platforms transform data into clear understandings so that the companies can do better campaigns in the future.
Stable Support and Scalability
Having a reliable email marketing platform enables you to expand and grow your business, besides having good customer support.
List of Top 15 Email Marketing Software for Smarter Campaigns
1. MailerLite
Website: https://www.mailerlite.com/
MailerLite is an easy-to-use, beginner-friendly email marketing software designed for small businesses and agencies new to email marketing. Its intuitive interface allows anyone to create professional, visually appealing emails without needing technical expertise. With MailerLite, you can effortlessly design and send newsletters, manage subscribers, and set up simple automation workflows to save time and improve engagement. The platform also helps you analyze which email strategies are most effective, making it ideal for testing ideas before launching larger campaigns. Overall, MailerLite provides a reliable, straightforward solution for growing your audience and managing email marketing efficiently.
Price:
- Free – $0: 500 subscribers, 12,000 emails/month, 1 user, basic automation, landing pages, forms, limited support.
- Growing Business – $9/month: 500 subscribers, unlimited emails, 3 users, advanced templates, auto-resend, testing, full website tools.
- Advanced – $18/month: 500 subscribers, unlimited emails, unlimited users, enhanced automation, AI writing, smart sending, priority support.
Key Features
- Easy drag-and-drop email editor
- Email automation for basic campaigns
- Subscriber list management
- Landing page and form builder
- Email scheduling
- Campaign performance reports
- Third-party integrations
2. HubSpot
Website: https://www.hubspot.in/pricing/marketing/enterprise?term=annual
HubSpot is one of the leading email marketing tools, providing a complete marketing software suite that includes CRM, automation, and analytics. It allows businesses to efficiently manage contacts, send personalized email campaigns, and monitor customer engagement from a single platform. HubSpot is particularly ideal for brands focused on lead nurturing, customer retention, and precise performance measurement. Its user-friendly interface makes it accessible for beginners, while its advanced automation, segmentation, and reporting features support growing businesses looking for scalable marketing solutions. Overall, HubSpot combines simplicity and power, making it a versatile choice for any business.
Price:Â
Professional – ₹66,697/mo
- For marketing teams running omnichannel campaigns
- Regular price: ₹74,200/mo
- Includes 3 Core Seats
- Additional seats: ₹3,753/mo each
- 3,000 HubSpot Credits
- 2,000 marketing contacts
Enterprise – ₹3,00,000/mo
- 10,000 marketing contacts
- For large marketing organizations seeking power, flexibility, and governance
- Includes 5 Core Seats
- Additional seats: ₹6,250/mo each
- 5,000 HubSpot Credits
Key Features
- Built-in CRM system
- Email marketing automation
- Personalized email content
- Contact and lead management
- Analytics and performance tracking
- Landing pages and forms
- Third-party integrations
3. Drip
Website: https://www.drip.com
Drip primarily targets e-commerce businesses and advanced marketers looking to create highly personalized customer experiences. As a leading email marketing platform, it enables brands to send tailored emails based on customer behavior, browsing patterns, and purchasing activity. Drip’s advanced automation and detailed customer tracking help businesses increase engagement, build stronger relationships, and drive more sales. It is particularly suitable for growing online stores that require sophisticated marketing workflows and in-depth analytics. While Drip offers powerful features for expert marketers, its performance and flexibility make it an excellent choice for businesses aiming to scale their email marketing effectively.
Price:
- Growing businesses managing up to 2,500 contacts with automation, segmentation, and API access.
Key Features
- Advanced email automation
- Customer behavior tracking
- Personalized email campaigns
- E-commerce-focused workflows
- Audience segmentation
- Campaign analytics
- Third-party integrations
4. ActiveCampaign
Website: https://www.activecampaign.com/
ActiveCampaign is a popular email marketing software known for its automation and customer management capabilities. It enables businesses to target emails effectively, manage sales pipelines, and monitor customer activities, helping to increase engagement and improve ROI. Many agencies rely on ActiveCampaign to streamline marketing efforts while maintaining personalized communication with clients. The platform supports a wide range of integrations, making it adaptable to various business needs. ActiveCampaign is particularly suitable for companies that want to combine email marketing with robust CRM features, allowing them to run coordinated campaigns and maintain strong customer relationships efficiently.
Price:Â
- Starter: Individuals and small teams are starting personalized email marketing campaigns on a budget.
- Plus: Growing businesses need automation, customer insights, and scalable email marketing tools.
- Pro: Marketing teams require advanced email orchestration, workflows, and performance optimization.
- Enterprise: Large organizations running high-volume email marketing with enterprise-level support and control.
Key Features
- Advanced automation workflows
- Built-in CRM and sales tracking
- Email personalization
- A/B testing
- List segmentation
- Email performance reports
- Large number of integrations
5. Tidio
Website: https://www.tidio.com/pricing
Tidio is a communication-focused tool that combines email, live chat, and chatbots in a single platform. It helps businesses manage all customer interactions efficiently, improving response times and overall customer service. Tidio is especially useful for keeping marketing and support teams organized, ensuring smooth communication across departments. The platform allows businesses to enhance engagement, respond quickly to inquiries, and maintain consistent communication with customers. It is ideal for companies that want to streamline messaging, improve customer relationships, and also benefit from easy-to-use email marketing capabilities, all within one integrated tool.
Price:
- Starter: Small teams managing customer conversations in one place with essential support tools.
- Growth: Businesses improving service quality with analytics, automation, and smarter chat management.
- Plus: Teams needing advanced workflows, custom branding, integrations, and dedicated success support.
- Premium: Enterprises requiring large-scale AI deployment, guaranteed resolution rates, and custom solutions.
Key Features
- Live chat and chatbot support
- Email ticketing system
- Team collaboration tools
- Omnichannel communication
- Customizable chat and email tools
- Mobile apps for support teams
Suggested Read: Competitor Analysis Tools
6. GetResponse
Website: https://www.getresponse.com/
GetResponse is a comprehensive email marketing software that offers email campaigns, landing pages, and automation to help businesses grow. Suitable for beginners and expanding enterprises alike, it simplifies creating professional emails, managing subscribers, and building effective marketing funnels. Beyond email marketing, GetResponse supports webinars, making it especially valuable for educators, online courses, and digital businesses seeking direct engagement with their audience. With its intuitive interface and versatile features, the platform helps increase customer engagement, nurture leads, and boost sales. Overall, GetResponse provides an all-in-one solution for businesses looking to streamline marketing and achieve measurable results.
Price:
Starter – ₹1,395.70/mo
- AI email marketing with unlimited sends
- Basic automation (1 workflow)
- Landing page builder
- Free custom domain (yearly)
Marketer – ₹4,334.01/mo
- Everything in Starter, plus:
- Unlimited automation workflows
- Advanced audience segmentation
- Abandoned cart recovery
- Sales funnels
- Promo codes & revenue reports
Creator – ₹5,068.59/mo
- Everything in Marketer, plus:
- Webinars
- Website builder
Enterprise – Custom pricing
- All features included
- Tailored solutions
- Premium support
Key Features
- Email marketing automation
- Landing page and funnel builder
- Webinar hosting
- Email templates
- Contact segmentation
- Campaign performance tracking
- Third-party integrations
7. Campaign Monitor
Website: https://www.campaignmonitor.com/
Campaign Monitor focuses on creating clean, professional, and visually appealing email campaigns. It helps businesses and agencies design branded emails that capture attention and effectively communicate their message. The platform supports automation and performance tracking, enabling marketers to optimize future campaigns based on insights and results. Campaign Monitor is ideal for businesses that prioritize design, customer experience, and engagement while seeking a simple yet effective email marketing solution. Its intuitive interface makes it easy to manage campaigns, ensuring smooth execution without sacrificing quality. Overall, Campaign Monitor combines elegance and efficiency to deliver impactful email marketing results.
Price:
Lite – $10.80/month
- For getting started
Essentials – $26.10/month
- Unlimited email sends
- Priority support
- All core features
Premier – $143.10/month
- Premier level support (phone)
- Advanced engagement segments
- Send time optimization
- Email section locking
- Advanced link tracking
Enterprise – Custom pricing
- Dedicated account manager
- Multi-brand/team management
- Proactive deliverability monitoring
- Quarterly business reviews
- Enterprise-grade security (GDPR, SOC2)
Key Features
- Drag-and-drop email builder
- Branded email templates
- Customer journey tracking
- Email automation
- List segmentation
- Analytics and reporting
- Signup forms and landing pages
8. Omnisend
Website: https://www.omnisend.com/
Omnisend is an email marketing platform designed specifically for e-commerce businesses. It helps online stores send emails, messages, and notifications to engage customers and boost sales. By reaching shoppers at multiple points in the purchasing journey, Omnisend enables brands to increase customer interaction and drive revenue. The platform is user-friendly, making it suitable for both beginners and experienced marketers. With its automation features and targeted messaging, Omnisend allows store owners to enhance customer engagement, build stronger relationships, and maximize sales. Overall, it is an ideal solution for e-commerce businesses seeking growth and improved marketing results.
Price:
Standard – $11.20/month
- Best for growing and medium-sized businesses
- 500 contacts
- 6,000 emails/month
- $1 in free SMS to try
- Unlimited web push notifications
- 24/7 Priority support
- Advanced reporting
- Pay 3 months upfront option
Pro – $41.30/month
- Best for high-volume senders with SMS
- 2,500 contacts
- Unlimited emails
- Global SMS messaging
- Unlimited web push notifications
- Account expert (from $400)
- 24/7 Priority support
- Advanced reporting
- Save 30% with 3-month upfront payment
Custom Pricing – Let’s talk
- Best for custom needs and large contact/volume requirements
- Custom contact amount
- Global SMS messaging
- Unlimited emails
- Unlimited web push notifications
- Account expert
Key Features
- Email and SMS marketing
- E-commerce automation workflows
- Customer segmentation
- A/B testing
- Performance reporting
- Pop-up forms and notifications
- Store platform integrations
9. Moosend
Website: moosend.com
Moosend is an affordable email marketing platform that offers advanced features suitable for small businesses and budget-conscious agencies. It enables users to create automated email campaigns, track website activity, and send targeted messages to the right audience. The platform’s intuitive interface makes it easy to design, test, and launch campaigns without requiring extensive technical knowledge. Moosend is ideal for businesses that want to maintain consistent communication with customers, experiment with marketing strategies, and achieve measurable results—all without a high cost. Overall, it combines simplicity, efficiency, and affordability, making it a strong choice for growing businesses.
Price:
- Paid plans start at $9/month
Key Features
- Marketing automation
- Email templates and editor
- Website activity tracking
- Audience segmentation
- A/B testing
- Campaign analytics
- Affordable pricing plans
10. Autopilot
Website: https://journeys.autopilotapp.com
Autopilot is a well-known platform recognized for its visual email automation system. It helps businesses design clear, effective customer journeys using simple, intuitive flow designs. The platform is ideal for brands that want to focus on personalized and engaging email communication. Autopilot aims to improve the customer experience, boost engagement, and make interactions more meaningful. Its creative yet uncomplicated automation tools make it perfect for companies seeking visually guided marketing workflows without complex setups. Overall, Autopilot provides an easy-to-use, visually appealing solution for businesses looking to streamline email marketing while enhancing customer connections.
Price:
- Starter – $169/month: Email and SMS marketing, journey builder, A/B testing, pop-ups, AI suggestions, reporting, integrations, and basic support.
- Professional – $509/month: Everything in Starter plus surveys, web, and WhatsApp push, dynamic content, advanced segmentation, and lead scoring.
- Business – $849/month: Everything in Professional plus mobile push, transactional messaging, delivery optimization, custom roles, and onboarding.
- Enterprise – Custom pricing: Priority support, success manager, deliverability consulting, SLA, SSO, multiple workspaces, and advanced security.
Key Features
- Visual email automation canvas
- Customer journey mapping
- Email scheduling
- Website tracking
- Audience segmentation
- A/B testing
- Third-party integrations
11. Pabbly
Website: https://www.pabbly.com/email-marketing
Pabbly is most reliable among other email marketing tools designed for bulk email campaigns and large organizations. It enables businesses to send large volumes of emails while maintaining high delivery rates and ensuring campaigns perform effectively. The platform offers advanced monitoring and automation features, allowing users to track campaign results and optimize strategies. Pabbly is particularly suitable for businesses that need precise control over their email campaigns, ensuring maximum efficiency and engagement. With its focus on performance and scalability, Pabbly provides an ideal solution for companies running high-volume campaigns that demand reliability, consistency, and measurable results.
Price:
- Custom pricing (one-time or subscription-based plans)
Key Features
- Bulk email marketing
- Built-in SMTP service
- Email automation
- High email delivery rate
- List segmentation
- Email tracking and analytics
- External SMTP support
12. AWeber
Website: https://www.aweber.com/
AWeber is a trusted email marketing platform widely used by small businesses, agencies, and content creators. It helps companies send newsletters, automate follow-ups, and strengthen customer relationships through consistent email communication. The platform is user-friendly, making it ideal for bloggers, coaches, and service-oriented businesses who want to stay connected with their audience. With AWeber, brands can maintain regular engagement, nurture leads, and build loyalty effectively. Its intuitive interface and reliable features ensure that even beginners can manage campaigns efficiently, making it a practical solution for businesses aiming to grow and communicate consistently with their customers.
Price:
- Plus – $12.50/month (billed annually): 10× subscriber sends, 1 email list, 3 landing pages, 3 automations, 3 users, basic segmentation, 24/7 support.
- Pro – $20/month (billed annually): 12× subscriber sends, unlimited lists, landing pages, automations, segments, users, priority support, advanced analytics.
- Pro + Expert Services – $20/month + $79 setup fee: Everything in Pro, plus branding setup, email and landing page creation, signup forms, weekly newsletters, 1:1 setup call.
Key Features
- Email automation
- Drag-and-drop email editor
- Landing page builder
- Blog broadcast emails
- Subscriber segmentation
- Email analytics
- Customer support
13. Constant Contact
Website: https://www.constantcontact.com/
Constant Contact is an easy-to-use email marketing platform that helps businesses manage contacts, create campaigns, and track results efficiently. It is widely used by agencies and small businesses to design and send newsletters, promotional emails, and follow-ups. The platform’s simplicity makes it accessible for beginners, while its reliable support ensures smooth campaign management. Constant Contact helps brands build lasting relationships with their audience, establish trust, and maintain consistent communication over time. With its intuitive tools and focus on sustainability in marketing, it is an ideal choice for businesses looking to engage customers effectively and grow their email marketing presence.
Price:Â
- Lite – $12/month: Ideal for beginners starting email and social marketing with easy-to-use tools.
- Standard – $35/month: Best for growing businesses using powerful automation to scale marketing faster.
- Premium – $80/month: Ideal for professionals needing advanced automation, segmentation, and high-performance marketing tools.
Key Features
- Easy email editor
- Large template library
- Contact list management
- Email scheduling
- Campaign reporting
- Landing pages and forms
- Event and survey tools
14. MailChimp
Website: https://mailchimp.com/features/email/
MailChimp is one of the most popular email marketing tools, widely used by e-commerce stores, start-ups, and small businesses. It helps companies manage contact databases, send emails, and monitor campaign performance with ease. MailChimp’s user-friendly interface makes it simple for beginners to get started, while its automation features allow businesses to scale marketing efforts as they grow. The platform is valued for its reliability, simplicity, and trusted reputation in the industry. With MailChimp, brands can maintain consistent communication, engage their audience effectively, and run campaigns efficiently, making it a preferred choice for many businesses.
Price:
- Forever Free – ₹0: Up to 2,000 contacts, 6,000 emails/month, 5 users, signup forms, limited templates, and compliance check.
- Standard – ₹180/month (billed annually): Unlimited emails, 10 users, basic segmentation, all email templates, drag-and-drop workflows, SMS, and dedicated IP add-ons.
- Professional – ₹258.75/month (billed annually): Unlimited emails, 20 users, advanced segmentation, contact scoring, ecommerce workflows, pop-ups, dynamic content.
Key Features
- Email marketing automation
- Audience segmentation
- Landing page builder
- Email templates
- Customer journey mapping
- Campaign performance tracking
- E-commerce integrations
15. iContact
Website: icontact.com
iContact is a robust email marketing software designed for small businesses and agencies. It helps companies send bulk emails, automate campaigns, and segment audiences for targeted messaging. The platform focuses on improving engagement and providing businesses with insights into their customers’ behavior. With its intuitive interface, iContact makes it easy to navigate and maintain consistent email communication without the complexity of advanced tools. It is an ideal choice for brands that want reliable, stable results while keeping email marketing simple and efficient. Overall, iContact enables businesses to build relationships and communicate effectively with their audience.
Price:
- Standard – $9/month: Email templates, drag-and-drop editor, landing pages, A/B testing, stock images, basic automations.
- Premium – $16/month: Unlimited users, social media posting, subject line assistant, advanced automations, AI content assistant, more segments.
- Custom – Contact Us: Large contact lists, high sending volume, premium support, personalized features, creative assistance.
Key Features
- Email automation
- Drag-and-drop editor
- Audience segmentation
- Bulk email campaigns
- Email scheduling
- Campaign reporting
- Lead capture tools
Comparison of Top Email Marketing Tools: Pricing, Website & Ease of Use
| Tool | Free Plan | Pricing (Starting) | Best For |
| MailerLite | Yes | $18/month | Best for small businesses and beginners who need simple, clean, and easy-to-manage email campaigns. |
| HubSpot | Yes (limited) | $18/month (advanced: custom) | Best for growing businesses that want integrated CRM, automation, and detailed email performance tracking. |
| Drip | No | $39/month | Best for e-commerce brands needing advanced automation based on customer behavior and purchase activity. |
| ActiveCampaign | No | $79/month | Best for agencies and businesses requiring powerful automation, CRM integration, and sales-focused email campaigns. |
| Tidio | Yes (limited) | $29/month | Best for businesses focusing on customer communication through live chat, chatbots, and basic email marketing. |
| GetResponse | Yes (limited) | ₹1,725/month | Best for marketers who want email campaigns, landing pages, webinars, and automation in one platform. |
| Campaign Monitor | No | $10/month | Best for brands and agencies prioritizing visually appealing, professional, and well-branded email campaigns. |
| Omnisend | Yes (limited) | $41/month | Best for online stores aiming to increase sales using email, SMS, and automated e-commerce workflows. |
| Moosend | Yes (trial) | $9/month | Best for startups and small businesses seeking affordable automation with strong analytics and segmentation. |
| Autopilot | No | $199/month | Best for brands that prefer visual customer journeys and creative automation without complex technical setup. |
| Pabbly | No | Custom pricing | Best for businesses handling bulk email campaigns requiring strong delivery control and detailed tracking. |
| AWeber | Yes | $30/month | Best for bloggers, coaches, and small businesses building long-term relationships through consistent email communication. |
| Constant Contact | No | $12–$20/month | Best for small businesses sending regular newsletters and promotional emails with reliable customer support. |
| MailChimp | Yes | ₹180/month | Best for startups and e-commerce businesses needing flexible email marketing with easy automation and scaling. |
| iContact | No | $9–$23/month | Best for small businesses wanting reliable bulk email campaigns with simple automation and audience segmentation. |
Common Mistakes Businesses Make When Using Email Marketing Tools
Email marketing tools are capable of producing great engagement and conversion, but only when applied properly. Every company invests in strong platforms, but cannot achieve success because of the typical mistakes that are easily avoided. These mistakes can be learnt to enhance the performance and ROI of campaigns.
1. Failure to Segment the Email List
It is diminishing relevance and engagement to send the same email to everyone. Emails are not personalised without the right segmentation of interests, behaviour or demographics, and they are ignored or considered as spam.
2. Excessive Automation and Lack of Personality
Automation is time-saving, but excessive automation causes emails to appear robotic. Lack of personalisation of subject lines, content, and timing makes a brand irrelevant to subscribers and reduces open and click-through rates by far.
3. Neglected Analytics and Performance Data
A lot of companies organise campaigns without looking at the indicators such as open rates, clicks, and conversions. Overlooking the data will stop optimisation, which makes it difficult to make the subsequent email better or know what truly works.
4. Emailing Too Often or Too Infrequently
Infrequency of emails may annoy the subscribers or cause them to forget your brand. Sending excessively leads to unsubscribes, and sending too little leads to loss of visibility and contact in the long run.
5. Failure to optimise mobile
The majority of users use their mobile devices to check emails. Beyond affecting campaign effectiveness directly, non-mobile-friendly emails lack readability, have broken layouts, and lack engagement.
These are the pitfalls to avoid so businesses can make better use of email marketing tools and have better subscriber relationships.
Ending Note
Email marketing tools are not a luxury anymore; they are obligatory to conduct successful and regular campaigns. The appropriate tool will save you time and make fewer mistakes, and so you know what works best with your audience. Auto-features, analytics, and personalisation enable you to go beyond basic emails and build meaningful customer experiences.
The selection must be based on the objectives, financial ability, size of the team, and promotional requirements. Begin by having clear goals, trial a few ideas, and stick to tools that are simple to utilise and expandable.
From ordinary messages, email marketing tools can create a powerful bond when done right and ensure your brand builds momentum over time, and, at the same time, make communication direct, intimate, and effective.
FAQs
1. What Are The Benefits of Email Marketing Tools in Terms of Delivery Rates?
They control the reputation of the sender, label the domains, optimise the sending pattern and minimise the sparking of spam to see emails in the inbox and not spam.
2. What Email Marketing Software is The Most Efficient at Advanced Automation?
ActiveCampaign, Drip, HubSpot and Autopilot are tools that provide behaviour-driven automation where campaigns adjust according to user actions and their engagement history.
3. Will Email Marketing Tools be Integrated with CRM and e-commerce?
Yes, the majority of them are connected with CRMs, payment systems, and online stores to synchronise customer information and send emails according to the actual activity.
4. What is The Effect of Audience Segmentation on Email Campaign Performance?
Segmentation enhances relevance whereby users are targeted according to behaviour, interest or history of purchase, which results in higher open rates and improved conversions.
5. Are Email Marketing Tools Appropriate to Large-Volume Campaigns?
Applications such as Pabbly, Mailchimp, and AWeber can promote sending emails at scale and ensure good delivery rates and readability of emails.
